DEARBORN, Mich., May 3, 2010 – Ford Motor Company is teaming up with automotive lifestyle magazine DUB to roll out a specially customized version of the new 2011 Mustang, introducing the iconic sports car to a new generation of enthusiasts.
The DUB Edition Mustang is based on Ford’s outstanding new 3.7-liter V-6 Mustang and will be available this fall. A collaboration between Ford, DUB and Roush Industries, the DUB Edition Mustang will be offered as a coupe, convertible or with the best-of-both-worlds Glass Roof option. Both six-speed manual and automatic transmissions are available.
2011 Ford Mustang DUB Edition
The 2011 Ford Mustang DUB Edition, customized especially for the Grammy Award-winning artist Nelly, will be a part of the artwork for his new album. The 2011 Ford Mustang DUB Edition is based on the GT 5.0-liter V8 powered model that develops 412 hp and 390 ft.-lb. of torque. Nelly's 2011 Ford Mustang DUB Edition features a gloss black exterior paint job, flat black racing stripes and 22 and 24 inch rims.
“The Ford Mustang is the most customized vehicle in the world, and this collaboration pushes the boundaries even further,” said Fritz Wilke, Mustang brand manager. “We’re proud of our relationship with DUB and Roush and how they worked together to bring a new look to Mustang, helping the 2011 DUB Edition Mustang V-6 appeal to a whole new audience.”
For 2011, Mustang is available with a lightweight, all-new high-performance powerplant. Displacing 3.7 liters, the double-overhead-cam (DOHC) 24-valve V-6 uses Ford’s Twin Independent Variable Camshaft Timing (Ti-VCT) to produce remarkable power output – 305 horsepower and 280 ft.-lb. of torque – while still achieving up to 31 mpg highway.
“Working with Ford and Roush is an honor and has been a dream come true for DUB,” said Myles Kovacs, president and co-founder of DUB magazine. “The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”
Television commercials for the sporty new 2011 Ford Mustang V-6 – the first-ever car to deliver an unrivaled combination of 305 horsepower and 31 mpg highway – have already started airing and included an appearance by the new 2011 DUB Edition Mustang, a special edition collaboration between Ford, DUB and Roush Industries.
Drivers can get the most out of the new V-6 engine using either an all-new six-speed manual or automatic transmission. With either choice comes the flexibility and fuel economy benefit of six forward ratios. The 2011 Mustang has also received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Combined with state-of-the-art safety and technology features, the 2011 Mustang sets a new standard in the sports coupe class.